Mobile Apps Marketing

WebPageOne Solutions can help you target your market effectively when releasing a new app. There is strong competition in the world of apps and if you want your app to be a success, then some work and preparation will be required.

You have a great app that will ensure that your customers will want it as soon as they see it. You need to ensure that it is secure and hack-proof. Your app will have a unique selling point or USP which will help it to stand out from all the others that are around. Use this USP to define your app. Your app should also have a target market who will want to use it. Ensure that your app is tested properly and listen to feedback.

Marketing Apps

There are two ways to market your app – free and paid for. Many people combine both methods to ensure that they reach maximum exposure for their product. Free marketing includes ensuring that a great webpage exists for your app. It needs secure payment facilities if payment is required. Use Facebook and Twitter to count down to the launch of the app to get people interested and ensure that links are included on the day of the launch. This should help bring interested people to your website.

Submit video of your app being used to YouTube and link to that, enabling users to see what they are downloading. If your app is paid-for, then releasing a lite or free version can be an invaluable marketing tool. Do include ads for the paid version or for other apps that you have developed in the lite version.

Using App Reviews

Submit your app to app reviewers. Read submission guidelines carefully – they receive many queries. Include your USP and a link to your video and send them a promotional offer and hopefully they will write a review.

Pay for targeted ads on mobile networks which can help to spread the word about your app. Look for reviews and either split test (try two and compare results) or go for the one that will suit your needs best. Spend carefully on advertising and track results so that you know you are getting value. The ability to target your advertising can be invaluable.

Marketing your app can be time-consuming. WebPageOne Solutions can market your app for you as an affordable solution. We can use our expertise to ensure that your app will get the exposure it deserves.